Be Original

Internet Marketers

‘Whenever you find yourself on the side of the majority, it is time to pause and reflect.’
Mark Twain

I have heard it said by people far cleverer than me that the best way to find success is to find somebody who is successful and copy them.  I am sure that is sound advice in many ways.

However, on my marketing journey so far I have become involved in several group trainings where I have been learning from somebody that has supposedly found a successful formula and is teaching it to a group.   I have found that lots of people following the same formula at the same time in the same market isn’t ideal.

There are many things in this arena that don’t ring quite true. One thing that always puzzles me is why if somebody has found a ninja, google tricking, cash spewing, ATM loophole goldstrike  formula would they want to sell it to anybody for $17?

Now if you buy the product with an open mind and instead of focusing on the goldrush you have a look at what is going on around the product it may well end of teaching you something.  Inevitably with these types of products there are customer frustrations that you can pick up on, particularly if the product has a forum or a skype group attached. There you can find ideas for solutions based on the experience of your fellow members which you could possibly offer as your own product. In my case it was reassuring to find I wasn’t the only stupid person that couldn’t make the formula work.

I never rush to be first in group situations because I have been involved in projects where everybody rushes off doing the same thing.   Hundreds of people doing the same thing at the same time causes people to get banned or lose pages  and all sorts of bother.  This is where I try to compromise and put my own spin on the basic theory the group is following.    Try to find a way to be different to what the others are doing because I don’t think you have a chance of making it work if you do it exactly the same as hundreds of other people.  You are honestly more likely to get banned than earn your fortune.

If you are serious about your internet marketing you will be buying courses teaching you how to do things.  Many of these things will feel alien to you because of the way you react to them when you receive them yourself.  What do you in that situation ?  Trust the advice of the marketing expert or trust your reaction?  In my opinion your selling style should reflect your personality because as your business grows it will be because of your personality.

So, you don’t have to have a story about living in a car under the motorway and now living in a beachhouse in Malibu , you don’t need a long sales page with 25 testimonials , and please don’t sell ninja loopholes or plans to trick google.  Nobody builds a sustainable business on a gimmick, if it works its short term at best. What you need is a product thats useful and your own distinct personality so that people can get to know , like and trust you.   Then you have something to base an original business on.