Theory is when you know everything and nothing seems to work. Practice is when things are working but you don’t know why. When you combine theory and practice nothing works and you don’t know why.
Finding your way in Internet Marketing is difficult. The statement above mirrors the confusion I felt for quite a while. Trying all sorts of things with long periods of poor results then occasional inexplicable successes which felt like lottery wins. Most people enter Internet Marketing because they are sold on a lifestyle of freedom and cash. I am no different. I still want to earn fortunes from my laptop under a Palm Tree whilst sipping a Mojito. When I started out the premise I found difficult to understand was that I could arrive in the IM space and immediately start teaching other people how to be an internet marketer. Most internet marketers seem to want to teach other people to be internet marketers and most of the products seemed to be aimed at mimicking the success of the product owner. Now his only success seemed to be convincing people like me he was a success and getting paid for it. I really struggled to get my head around this idea. Unfortunately many marketing sales pages consist more of selling the lifestyle than providing a product of value. So an early lesson was to avoid products where there were beaches,blondes and fast cars because they don’t ever tell you what they are selling. Those products in the main are all mouth and trousers and are of very little substance. When you are new to this space it is easy to think everything sounds like a good idea. Every sales page is selling the best thing since sliced bread and in no time you are getting emails with countless money-spinning , loopholes and game-changers. This is a huge distraction and those pages wouldn’t be doing their job if they didn’t tempt you to part with your hard earned cash. The temptation, when things aren’t working, is to buy another course or wonder product and go in a different direction rather than persevering with the original plan. Again, it is probably a mistake to keep changing direction. I have countless abandoned websites that I am sure now were not bad ideas but I just gave up on them too early because I was on to the next great idea. I have also in quiet times spent time on webinars and watching videos persuading myself that I needed to learn more before I earned money. Clearly, we can all learn more we just need to make sure it is not instead of being productive and earning money. Now another problem I found was that the more I knew how to do, the more choices I had every morning, the more likely I was to disappear in a completely different direction from the previous day. So actually it makes it harder to do one thing well because you are competent at so many things. It is self distraction and it is probably my biggest downfall. I still do it now. Every day your inbox brings the opportunity to learn something new and exciting but most are distractions that will move your goalposts or even make you forget you had goalposts. So I guess what I am trying to say to anybody that is starting out is pick a goal, be single minded and don’t get distracted. If you can find someone on a similar path to share your experiences with and swap ideas then so much the better. It will save you loads of time and heartache.